EOQ: How much inventory to buy? – to stock or not to stock that inventory

Retail Managers are responsible to ensure stock availability to customers by replenishing stocks regularly. At the same time, they are also responsible for profitability of their category or division, leading to questions on - whether we should carry that product and how much inventory should we carry on hand? This is where it gets interesting. …

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Sell-in, Sell-out and Sell-through

For a retailer such as Amazon or Wal-Mart: Sell-in: how many units of a product is a manufacturer selling into the retailer Sell-out: how many units of a product is selling out to the customer (from the retailer) Sell-through is the same as sell out. They just invented it to confuse you. For a manufacturer: …

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Service Output Demands and Sales Channel Design

Channel design is a crucial element in any product's marketing plan. It is sometimes the most crucial factor for success. A channel designed properly will bring in customers and increases your market share. Most of the times a channel is designed by the marketing teams and the structure and the maintenance is done by the …

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Wholesale market in India

Wholesellers are none but middlemen who buy products from distributors (wholesale/retail) and sell them to retailers. In most cases, the retailers come to the wholesellers to buy products to replenish their stock. However, wholesellers may also sell to end consumers, but such sales are minimal. In the Indian FMCG market, we have broadly two types of wholesellers: 1. …

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