Coca-Cola: 125 years and 1.7 billion drinks per day

On June 1, 2011June 4, 2011 By bsaikrishnaIn Advertising, Marketing

On May 1886, Coca-Cola sold its first bottle in Atlanta, Georgia. This month the beverage major completed 125 years of happiness and refreshing customers worldwide. There are set of events done by Coca-Cola across the globe to celebrate this event. Apart from generating some buzz, these events will be remembered as some of the best …

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Brand Equity Models

On February 23, 2010March 10, 2010 By bsaikrishnaIn Brand Management, Business, Consumer Behaviour1 Comment

Brand Equity is measured based on how well the brand is recognised and favoured over its competitors. It is the added value endowed on products and services. The value-addition may be reflected in the way consumers think, feel, and act with respect to the brand as well as in the prices, market share and profitability …

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