Tag: Coke

How Media Measurement Works ?

On By bsaikrishnaIn Advertising9 Comments

Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press     …

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Indian Rural Markets and their potential

On By bsaikrishnaIn Consumer Behaviour, Marketing, Strategy3 Comments

India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and …

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