Outcome Bias and Affective Forecasting

It happens in most of our lives that what looked like a bad event or a decision a few years back actually doesn't seem like that bad an event or a decision today. Similarly, what looked like a great decision or an event a few years back doesn't seem like that great a decision or …

Continue reading Outcome Bias and Affective Forecasting

Strategic Channel Management

A sales channel is about where you're going to sell and how you're going to sell. In fact, it is about where you're consumer is willing to purchase your product, where the consumer expects the product to be available, what is the consumer decision making process regarding your category and product, and what is your …

Continue reading Strategic Channel Management