Gap between theatrical release and TV premiere is shrinking

Star India Pvt. Ltd has picked up the television broadcast rights for Shah Rukh Khan super-hero movie Ra.One, which is currently set for an October release. The company didn’t say how much it paid for the movie rights to one of the year’s most highly anticipated films, but it reflects the aggression with which TV …

Continue reading Gap between theatrical release and TV premiere is shrinking

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How Media Measurement Works ?

Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press     …

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