Furniture E-commerce Marketplace – The Four Major Challenges

It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …

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Indian Online Furniture – Rent or Buy

Renting vs. buying furniture is the same argument as op-ex vs. cap-ex. When does renting make sense? When you are sure that you will only use it for less than a year When you are sure that you would want different furniture in about a year's time or less When you want additional furniture for …

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Furniture Rentals Customer Segments: Who is renting it? And are they profitable customers?

Once you own something, disowning it is not as easy as it sounds. I have an old laptop, water filter, bookshelf and an old air-conditioner which I don't use willingly but I still own them. So, why don't I sell them out - because selling out isn't easy! You just won't throw out your old …

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Top 9 online furniture rental websites/companies in India

The Indian online furniture rental market, including furniture, home decor, and appliances, is estimated to be a $1.5 to $2 Billion market by 2020. This is only a fraction when compared with the overall furniture market size of close to $32 Billion. With millennials increasingly becoming mobile in the way they live and work, renting furniture …

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