I don't have any experience in constructing route to markets. But, this according to me is one of the most important factors in product and marketing management. I am just writing this blog based on some theoretical knowledge and framework of this vital concept. To develop a Route-to-Market (RTM) plan, it is important to: understand …
Tag: route to market
Strategic Channel Management
A sales channel is about where you're going to sell and how you're going to sell. In fact, it is about where you're consumer is willing to purchase your product, where the consumer expects the product to be available, what is the consumer decision making process regarding your category and product, and what is your …
Brandalyzer 
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