Cement market in South India

Cement players continue to face tough times in South India. Reduced state government spending on infrastructure projects, surplus capacity, rising input costs, and early monsoon this year have all made life tough for the Cement players. India Cements and Madras Cements, the largest and the fifth largest producers in the south have had a tough time this …

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How Media Measurement Works ?

Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press     …

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