The Gratification Cycle

My hypothesis is that: With the increased convenience and the fast pace of the world today, we want to be gratified instantly and our ability to wait for gratification is coming down. This is what I call as the gratification cycle and the cycle seems to become shorter and shorter. Our instant access to online movies, online shopping, answers to any question online, etc. has made us feel that we need to gratified instantly and we are not ready to delay gratification.

This is also the reason why our attention spans are coming down as we need more shorter and frequent pain-pleasure cycles. This is very evident for procrastinators as they don’t want to pursue a task that doesn’t have instant gratification. And even when they pursue a task, they tend to stop it frequently to seek gratification from the little work that they did so far. These frequent stops causes more inefficiencies and longer time to complete a work.

Also, refer to my earlier post on delayed gratification.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s