Procrastinators are addicted to instant gratification and hence most of the times they are onto YouTube videos, chats, reading unnecessary articles etc. that give instant gratification second to second. On the other hand, most tasks that we do in our life have a longer gratification cycle. Therefore, a procrastinator's subconscious mind sees these tasks as …
Category: delay gratification
The Gratification Cycle
My hypothesis is that: With the increased convenience and the fast pace of the world today, we want to be gratified instantly and our ability to wait for gratification is coming down. This is what I call as the gratification cycle and the cycle seems to become shorter and shorter. Our instant access to online …
Brandalyzer 
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