There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more …
Continue reading Brands – Emotional Benefits vs Self-expressive Benefits
How is EMI calculated? The Equated Monthly Installment (EMI) of a loan is calculated according to the following formula. EMI = (P x i) (1+i)^n / ((1+i)^n) - 1 Where, P is the loan amount i is the monthly interest rate (i.e. the yearly interest rate divided by 12) n is the loan tenure in …
If you measure a sample from a wider population, then the average (or mean) of the sample will be an approximation of the population mean. But how accurate is this? If you measure multiple samples, their means will not all be the same, and will be spread out in a distribution (although not as much as …
The following blog is on the various statistical techniques applied in market research and is by B2B International. There are a number of various analytical techniques used in market research like: correlation analysis, regression analysis, factor analysis, cluster analysis, correspondence analysis (brand mapping), conjoint analysis, chaid analysis, discriminant/logistic regression analysis, multi dimensional scaling, structural equation …
Continue reading Analytics used in statistics for MR – B2B International
Consumers love getting a receipt via email because they can instantly find it for a warranty, exchange, or expense report. But retailers see great results with email receipts as well. Each receipt that is emailed to a customer’s inbox is an opportunity to deliver personalized promotions and create an extra customer touch point. There is …
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Following is a problem which I am not able to get to a justifiable solution. I would like to know the opinions/solutions of people on this issue. If a person harms people in the society, the Government arrests him as he is a threat to the society. But what if, there is a person who …
A brand is a human perception and perception cannot be created it can only be influenced. It is people who created brands, and brands make promises. Most people think a brand is a logo. A brand is not a logo, it is the experience and your perception of that experience. Even if there are no …
The retail sector in India, both organised and unorganised, is set to grow at a rapid pace over the next few years. Retail India is currently ranked as the fifth larest globally, contributing to over 5% of the country's GDP. India has also been ranked as one of the most attractive investment destinations in retail …
Continue reading Logistics is the key for retail growth in India
In my view, segmentation is one of the most important concepts in Business and Marketing. Segmentation is about identifying a definable group of people or organizations that share a common set of needs in a common context. It sounds pretty simple, as it is nothing more than clustering people's needs, but this task can be …
Chennai, Oct 6 (IANS) GlaxoSmithKline Consumer Healthcare will decide on its rural drink, Asha, after reviewing the results of the test marketing activities in Andhra Pradesh and Karnataka. 'Asha is targeted at the rural market. It is being test marketed in Andhra Pradesh and Karnataka. We will review the test market results and take a …
Research has proven that consumer doesn't think about price in a linear manner about the MRP. In fact, when the consumer walks into a retail store he has some standard items based on whose price he decides whether the store is expensive or not. Consumers when they walk into a store will have a perception …
In this blog we shall discuss how GDP is calculated and why GDP growth is a myth. GDP = Production * Price per unit Let us suppose a country A produces 5000 tractors per year and nothing else. Let us suppose it takes 25000 rupees to produce one tractor. GDP = 5000 * 25000 Now, …
Customers produce a stream of revenues - either short-term or enduring or flat or growing with time. There is a real economic cost associated with these cash flows: the cost of acquiring, retaining and developing (ARD) customers and their revenue streams. The difference between revenues and cost of ARD is the customer equity. Customer equity …
ITC is today the leading FMCG marketeer in India, the clear market leader in the Indian Paperboard and Packaging industry, the second largest hotel chain and a leader in establishing new benchmarks in Responsible Luxury, as well as the country's foremost agri-business player pioneering rural transformation through its pathbreaking e-Choupal initiative. One of ITC's most …
This is one of the best movies I've ever seen. The scene is very touching and you really cry when the old man talks. It describes the difference between a Leader and a Politician. I just love this movie.
SOCIO ECONOMIC CLASSIFICATION (SEC) - NRS 2005 The Market Research Society of India categorises socio-economic groups based on both occupation and education of the chief wage earner of the household. These eight classes are A1, A2, B1, B2, C, D, E1, and E2. A1 is the uppermost socio-economic class and E2, the lowest. HOUSEHOLD DISTRIBUTION …
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