Overview of the Marketing Budget of a Brand

The marketing budget of an FMCG brand typically comprises of the following elements: 1. Above The Line (ATL) budget 2. Below The Line (BTL) budget The ATL budget broadly comprises of two components: the media budget and the production budget. Media budget is the actual money that is spent on advertising the brand in conventional …

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Digitization of TV services and its impact

The Government of India (GOI) has passed a mandate that all cable services in the four metros be digitized by 30th June, 2012.  From 30th June, the four metro cities will cease to receive analogue television broadcast signals. The target for complete digitization in urban areas is September 31, 2014 while the entire country is expected to …

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Mobile apps – high potential and low entry barrier

The following article is the secondary research of various articles on the web regarding the mobile app business and development. So, it may contain some snippets of various articles. Thank you and enjoy the article. App-making is an idea-intensive and not a capital-intensive business, small outfits can make it big – a perfect fit for …

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The Advertising Train

Each time you hear a start-up story, you will say 'Shit!! I got this idea some time back'. If this happens to you, don't worry you are not alone. This happens to all those wannapreneurs. We all travelled in Indian Railways, and at some time of our travel we all checked out some ads like …

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