Procrastinators are addicted to instant gratification and hence most of the times they are onto YouTube videos, chats, reading unnecessary articles etc. that give instant gratification second to second. On the other hand, most tasks that we do in our life have a longer gratification cycle. Therefore, a procrastinator's subconscious mind sees these tasks as …
Tag: behavior
A to B and B to A marketing
In marketing, there are two fundamental principles called Attitude to Behaviour (A to B) and Behaviour to Attitude (B to A) marketing. In A to B marketing, you target and change the attitude of the consumer first, so that the change in the attitude may result in a desired change in the behaviour. For example, …
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