Brand Activations – An entertaining interaction for the consumer

A visit to any mall and you see it is filled with the in-mall activations and the in-store activations. Brand Activations are catching up fast and becoming a serious BTL activity for the marketers and it is no more only for the awareness, PR and couponing. It is fast becoming an important weapon in marketing …

Continue reading Brand Activations – An entertaining interaction for the consumer

Advertisements

Brand development vs. Brand building

Brand development This is about creating exciting and compelling visions for our brands and developing plans across the full marketing mix. It includes brand communications, innovation and renovation as well as channel-specific propositions. Brand building Here we translate those visions into a local market context, plan practical activity and make sure those plans are executed …

Continue reading Brand development vs. Brand building