Significance Testing

Significance Testing lies at the heart of all the inferences that we do from a sampling exercise. We always start with a ‘Null Hypothesis’ in the jargon. A test of significance is a test of that hypothesis. We analyse the data from the sample and try to estimate what would be the probability of getting …

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Colgate in India

Colgate has come up as one of the most resurgent brands in the Indian market. The brand covers massive market in terms of volume in toothbrush and toothpaste sales. Colgate is one of the top performers in its category. But with new players entering the segment, Colgate has been resurgent and is ready to face …

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Free Trade Warehouse Zones (FTWZs) and GST

The Government of India has allotted special zones called Free Trade Warehouses to promote trade. The advantage with these warehouses is companies can store there stock in these warehouses and can pay the customs duty only when they actually pull the stock out of the warehouse. For example, the a major petroleum corporation in Rajahmundry …

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Indian Rural Markets and their potential

India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and …

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Hindustan Lever and its strengths

Hindustan Lever Limited (HLL) is the largest detergent manufacturer in India. HLL is one of the few companies that targeted and delivered to the bottom-of-the-pyramid (BOP) markets very effectively. One of the key strengths of HLL is their distribution and marketing penetration in the BOP markets. HLL products are manufactured at around 100 locations around …

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Why Oranjolt failed?

Rasna Limited is one of the leading soft drinks companies in India. The Rasna advertisement is as mouth-watering as the drink itself. We will discuss about Rasna's experiment of a new drink outside its niche segment. Given the threat of foreign competitors, Rasna was pressed to do something new.  Rasna launched a drink called 'Oranjolt'. …

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