Televisions vs. Furniture – Televisions is winning the battle for the Wallet Share in the Indian Household!

With close to 200 million regular households, India is always expected to be one of the biggest markets for most consumer products, and so it is. India is the the second largest market in the world for Furniture and is the third largest market in the world for Televisions. The market size of Furniture (excluding …

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Rich Couch and Poor Couch – The Ferrari and Maruti of Couches are not so distinguishable!

As a child, I was always excited to buy something new and I still have that child in me every time I have to buy something new. As a buyer, I want to see the value I am getting for that extra buck (even in terms of vanity). When you start to research about cars …

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E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …

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