Promotions: Maggi Club

Maggi Noodles was launched in 1983 as a tasty treat for children, with the brand communicating a strong fun element. The packaging was bright, innovative, and attractive. The brand appealed to mothers as it was very convenient, taking only 2 minutes to prepare, and the price is very affordable. Maggi was a big success. But, …

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Flipkart attacks the online fears with its new set of TVCs

I was always excited with the company Flipkart and how carefully they are choosing their way forward. For now, Flipkart seems to be playing their cards right. Flipkart.com has aired three TVCs.  Each of the ads attack a distinct fear in the consumer's mind towards online shopping, and how Flipkart solves that problem. Fear of …

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