I was always excited with the company Flipkart and how carefully they are choosing their way forward. For now, Flipkart seems to be playing their cards right. Flipkart.com has aired three TVCs. Each of the ads attack a distinct fear in the consumer’s mind towards online shopping, and how Flipkart solves that problem.
- Fear of wrong product – 30 day replacement guarantee
- Fear of giving credit card details online – Cash on Delivery feature
- Fear of not getting the original product – Original products with original warantee
The creatives using kids to breakthrough the clutter, and the consumer worry and the solution offered by Flipkart is clearly communicated. The brand ‘Flipkart.com’ at the end is also very clear to be missed, which gives the branded breakthrough.