Furniture E-commerce Marketplace – The Four Major Challenges

It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …

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E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …

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Ecommerce Selection – How to get it right?

In retail, getting the selection or assortment right is a continuous pursuit in response to the changes in the market and is driven by both a quantitative and qualitative understanding of the category and, therefore, there is no clear science to it. A category should maintain a constant selection pipeline to drive customer value – driven …

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The Consumer journey on an ecommerce app (Home->CLP->PLP->PDP->Cart)

We all read about marketing or consumer journey funnels in school. Ecommerce apps too have a unique consumer journey from clicking the app and entering the home page to category listing page to product listing page to product detail page and then the cart. In today's world of progressive web apps (link) there is no …

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Furniture Rentals Customer Segments: Who is renting it? And are they profitable customers?

Once you own something, disowning it is not as easy as it sounds. I have an old laptop, water filter, bookshelf and an old air-conditioner which I don't use willingly but I still own them. So, why don't I sell them out - because selling out isn't easy! You just won't throw out your old …

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Top 9 online furniture rental websites/companies in India

The Indian online furniture rental market, including furniture, home decor, and appliances, is estimated to be a $1.5 to $2 Billion market by 2020. This is only a fraction when compared with the overall furniture market size of close to $32 Billion. With millennials increasingly becoming mobile in the way they live and work, renting furniture …

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Flipkart Founders talking about the company

E-commerce in India

As per IAMAI, the current number of Internet users in India is around 150 million users (~50 million in Rural) growing at a CAGR (2010-12) of 40%. This number is expected to grow to around 300-350 million by 2015. This means 30% of India is online covering most of the Urban India, which is where …

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Flipkart attacks the online fears with its new set of TVCs

I was always excited with the company Flipkart and how carefully they are choosing their way forward. For now, Flipkart seems to be playing their cards right. Flipkart.com has aired three TVCs.  Each of the ads attack a distinct fear in the consumer's mind towards online shopping, and how Flipkart solves that problem. Fear of …

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Online booksellers in India, Flipkart leading the way

Flipkart is an ecommerce website which sells books in India. It was setup in Sept 2007 and it has over 400,000 titles with a whopping 5 million monthly uniques, and a new round of cash from Accel in the bank. If you are an avid book reader there is a good chance that you have …

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