Segmenting consumers and understanding their behavior helps us understand the different customer interactions and touch points available for each of these consumer segments. Understanding the brand personality and the moods the brand can leverage will provide the advantage to communicate the values and be present at relevant touch points.

With the media clutter the consumers are exposed to, marketers and media professionals should continuously innovate on new touch points, optimize every rupee spent, and come up with the best consumer touch point strategy

CONSUMER SEGMENTS