Sessions vs.Page views vs. Hits

A session is a count of a user until the cookie of that user expires, and it is essentially a set of interactions by a user within a time frame. If you go to amazon.in and browse around a few products, you will register a session – 1 session. If you go to the product …

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Overview of the Marketing Budget of a Brand

The marketing budget of an FMCG brand typically comprises of the following elements: 1. Above The Line (ATL) budget 2. Below The Line (BTL) budget The ATL budget broadly comprises of two components: the media budget and the production budget. Media budget is the actual money that is spent on advertising the brand in conventional …

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