Digitization of TV services and its impact

The Government of India (GOI) has passed a mandate that all cable services in the four metros be digitized by 30th June, 2012.  From 30th June, the four metro cities will cease to receive analogue television broadcast signals. The target for complete digitization in urban areas is September 31, 2014 while the entire country is expected to …

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How Media Measurement Works ?

Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press     …

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