Learnings on Distributive Negotiations or Its Aspects The goal of a negotiation is to meet interests. Distributive negotiation is when two (or more) parties are trying to claim the maximum amount of value for themselves. Distributive negotiations tend to be competitive interactions for several reasons. They are characterized by a win/lose outcome. It is common for distributive …
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What’s happening in Online India?
The Nielsen Global Online Shopping Report looks at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. More than eight out of ten Indian online consumers plan …
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