Brand Salience is the degree to which your brand is thought about or noticed when a customer is in a buying situation. Strong brands have high Brand Salience and weak brands have little or none. This helps explain to some degree why big brands are big and small brands are small: if no one thinks about you …
Market segmentation research provides the information necessary to identify new markets, redesign marketing programs and increase sales and profitability. Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, advertising and other marketing mix variables. Market segments are formed in terms of grouping like-minded consumers (or businesses) …
The rural consumer behaviour exhibits certain behaviour unique to rural settings and this makes it important for marketers to understand rural consumers through appropriate research. Rural consumers, for example, tend to lead a more relaxed lifestyle compared to the urban counterparts and exhibit little urgency. Consumers in rural markets tend to have greater trust in …
Balance Sheet of a Company: A balance sheet gives the picture of assets and liabilities of the company as on the last minute of 31st March YYYY. So, many times the balance sheet of a company appears better than what it is in real. Sometimes, companies will request all debtors to clear the outstandings just …
Profit and Loss Account Statement (P&L Statement): 1. Profit = Sales - Costs 2. So, you basically have two entities: Sales and Costs. The other names used to refer to Sales are: Fees, Income, Sales, Revenue, and Turnover. The other names used to refer to Costs are: Expenditure. 3. Classification of Costs or …
Fair & Lovely is a fairness cream of Hindustan Unilever. It is a 1,100 crore brand from the FMCG giant and is one of the largest selling brands in the world. So, what is the big deal about it? The big deal is: Fair & Lovely is going to change its position in the market from …
People spend most of their time in the day around spaces like office, apartment, school and gym. Let us say, you need the book 'The Da Vinci Code' to read over the weekend. Most probably you will ask some people in your office, a few acquaintances in your apartment, and if they don't have the book you will go and buy …
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