One Reason Why We Fail To Be Disciplined

As an individual, we might be in one skin and flesh but we have multiple avataars of our personality. An event can be interpreted as a positive one or a negative one depending on the avataar we wear at that time. Our wishes, our fears and our emotions are driven by the avataar of that time. …

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Your Emotion Is Not Your Will

The feeling of being controlled makes you feel 'defeated' because humans do not like to be controlled. It is in their fundamental nature to resist control and it is through resisting control that they assert their independence. When we don't listen to our emotions, it makes us feel 'defeated'. This is because we feel like we are being …

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Emotion vs. Mood

Emotions are intense feelings that are directed at someone or something. Moods are feelings that tend to be less intense than emotions and that often (though not always) lack a contextual stimulus. Most experts believe that emotions are more fleeting than moods. For example, if someone is rude to you, you’ll feel angry. That intense …

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Brands – Emotional Benefits vs Self-expressive Benefits

There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more …

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