What’s happening in Online India?

The Nielsen Global Online Shopping Report looks at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. More than eight out of ten Indian online consumers plan …

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Socio-Economic Classification NRS

SOCIO ECONOMIC CLASSIFICATION (SEC) - NRS 2005 The Market Research Society of India categorises socio-economic groups based on both occupation and education of the chief wage earner of the household. These eight classes are A1, A2, B1, B2, C, D, E1, and E2. A1 is the uppermost socio-economic class and E2, the lowest. HOUSEHOLD DISTRIBUTION …

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