Surrogate Advertisements

In most countries, alcohol and tobacco advertisements are banned. So, companies use a strategy which is to embed the brand of alcohol or tobacco in some other product and advertise that product. This is called as Surrogate Advertising, where the advertisement ostensibly advertises some other brand. For example, a whiskey brand does surrogate advertisements of …

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Cigarettes in India

Following are the different types of cigarettes in India: Longs Cigarette Length: 90mm, 102mm Brands present: More, Virginia Slim King Size Filter Tip (KSFT) Cigarette Length: 84mm Brands present: Wills Classic, Gold Flake King Size (Premium) Mini King Size Filter Tip (MKSFT) Cigarette Length: 76mm Brands present: Navy Cut; Because of only Navy Cut this …

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ITC completes 100 years

ITC is today the leading FMCG marketeer in India, the clear market leader in the Indian Paperboard and Packaging industry, the second largest hotel chain and a leader in establishing new benchmarks in Responsible Luxury, as well as the country's foremost agri-business player pioneering rural transformation through its pathbreaking e-Choupal initiative. One of ITC's most …

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Indian Rural Markets and their potential

India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and …

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Every smoker is a marketer

A smoker is extremely loyal to his brand. A smoker feels that the brand resembles him and he acts as if he resembles the brand. One of the biggest advantages with tobacco companies is it has a process of network marketing for free. Most of the people who smoke would've been taught how to smoke …

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