Vodafone Webstore

Vodafone has introduced a new bench mark in the telecom space by introducing a one of a kind self help feature on Facebook named as Vodafone Webstore it features all the services required by customers on a day to day basis. Now coming to the main point of why such an initiative. Well Vodafone wants …

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How Media Measurement Works ?

Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press     …

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