Brand Equity is measured based on how well the brand is recognised and favoured over its competitors. It is the added value endowed on products and services. The value-addition may be reflected in the way consumers think, feel, and act with respect to the brand as well as in the prices, market share and profitability …
Category: Business
Brand Licensing
Brand Licensing is a strategic relationship between a brand owner (licensor) and a manufacturer (licensee) in which the licensor grants the licensee the right to manufacture and distribute specific products or services under the brand name. For example, Timex Group has recently acquired license from the International Cricket Council (ICC) for launching merchandise using the …
Kellogg’s in India
Kellogg's cereals were consumed around the globe with around 40% of the US ready-to-eat market. Kellogg's had over 20 plants in 18 countries worldwide, with yearly sales reaching above US $6 billion. However, Kellogg's was under pressure with competition from General Mills and other close rivals. The cereal industry had been stagnant for over a …
Why Oranjolt failed?
Rasna Limited is one of the leading soft drinks companies in India. The Rasna advertisement is as mouth-watering as the drink itself. We will discuss about Rasna's experiment of a new drink outside its niche segment. Given the threat of foreign competitors, Rasna was pressed to do something new. Rasna launched a drink called 'Oranjolt'. …
Every smoker is a marketer
A smoker is extremely loyal to his brand. A smoker feels that the brand resembles him and he acts as if he resembles the brand. One of the biggest advantages with tobacco companies is it has a process of network marketing for free. Most of the people who smoke would've been taught how to smoke …
The Advertising Train
Each time you hear a start-up story, you will say 'Shit!! I got this idea some time back'. If this happens to you, don't worry you are not alone. This happens to all those wannapreneurs. We all travelled in Indian Railways, and at some time of our travel we all checked out some ads like …
Starting a Microfinance business in India
Setting up a microfinance institution in India.
Tata Nano and its market
The second car of the Urban The Tata Nano may well turn out to be the second car of the Urban Consumer. Working couples who own a single car, face difficulty to commute to different offices daily as the husband drops his wife and then goes to his office. These people will not mind to …
Online booksellers in India, Flipkart leading the way
Flipkart is an ecommerce website which sells books in India. It was setup in Sept 2007 and it has over 400,000 titles with a whopping 5 million monthly uniques, and a new round of cash from Accel in the bank. If you are an avid book reader there is a good chance that you have …
Continue reading Online booksellers in India, Flipkart leading the way
Online Payment service for your website
There are various ways to accept online payment for your website: A merchant account through a major bank is best for larger companies but a bit pricey for small businesses. PaySeal (www.payseal.com) is the payment gateway for ICICI Bank. Citibank India (www.citibank.com/india/) and HDFC Bank (www.hdfcbank.com/wholesale/sme/Payment_Gateway_Services.htm) also offer a payment gateway and merchant account, but …
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