Category: Psychology

Does money make you mean?

On By bsaikrishnaIn Psychology, Social

http://www.youtube.com/watch?v=bJ8Kq1wucsk

3 Most Common Fallacies in Our Everyday Decision-Making

On By bsaikrishnaIn Psychology, Self-development4 Comments

Occasionally, we all get into a situation where we have contrasting opinions about two individuals, even when we don’t have any contextual evidence to prove it. We all fall prey to these mistakes in our everyday decision-making. Based on my observations, I want to share with you what I think are the three most common …

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How our brains lie to us ?

On By bsaikrishnaIn Moral Licensing, Philosophy, Psychology

http://www.youtube.com/watch?v=NbjjIId54g8

Belief System – Our Comfort Zone

On By bsaikrishnaIn Philosophy, Psychology, Self-development17 Comments

Almost all human beings, except a few, are nothing but a set of belief systems. We develop our own personal system of beliefs. We all interpret the world with our own set of belief systems.  Our belief systems shape our reasoning and behavior. 'What you believe' comes first and it leads to how you feel …

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Entertainment in Television Advertisements

On By bsaikrishnaIn Advertising, Brand Management, Market Research, Marketing, Media & Entertainment, Psychology3 Comments

As I mentioned in earlier blog posts, to communicate something to a recipient one has to command the recipient’s attention and then be relevant to the recipient. Communication:  Command Attention (Clutter breaking) ->  Be Relevant This holds true even for communication among two individuals or two groups of people or for television commercials (TVCs). For the …

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CENTURYPLY’s latest Gorilla TVC

On By bsaikrishnaIn Advertising, Brand Management, Marketing, Media & Entertainment, Psychology4 Comments

CENTURYPLY is undoubtedly one of the major furniture brands in India. Century Plyboard stayed away from TV advertising from the last four years, before it came back on TV with its new TVC on the World Anger Day - 28th Aug, 2012. In this blog post, we shall evaluate this TVC from Century Plyboard and understand if …

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No ‘One India’ in Advertising

On By bsaikrishnaIn Advertising, Market Research, Marketing, Psychology3 Comments

Not many people would argue about the diversity of the culture in India. This is the country where the language and the taste of water changes every 100 km. The question is - how does this diversity affect the marketers to communicate their products? How does an advertiser look at this diversity? Is there a …

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Attitude cannot be copied

On By bsaikrishnaIn Philosophy, Psychology

"Our attitude toward life determines life's attitude towards us."  - John N. Mitchell " It’s not what happens to you that determines how far you will go in life ;it is how you handle what happens to you. " - Zig Ziglar Oh great! I got it. From tomorrow morning, I will have a positive outlook towards …

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Price Sensitivity Model

On By bsaikrishnaIn Economics, Finance, Market Research, Marketing, Psychology, Statistics

  In the 1970s, Dutch economist Peter H. van Westendorp  introduced  a  simple method  to assess consumers’ price perception.  It is based on the premise that there is a range of prices bounded bya maximum that a consumer is prepared to spend and a minimum below which credibility is  indoubt.  The Price Sensitivity Meter (sometimes called …

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Why are you as intelligent as your paycheck?

On By bsaikrishnaIn Philosophy, Psychology1 Comment

Every person has some intelligence. As you all know, it doesn't matter how intelligent you're what really matters is how you use your intelligence. Now, people use their intelligence in different ways. Some use their intelligence to earn more money, some to learn more, some to create something, some to change lives and society. Now, …

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Perceptual benefit versus Real benefit

On By bsaikrishnaIn Consumer Behaviour, Marketing, Psychology3 Comments

This blog is following a debate with my colleagues over how you distinguish between a perceptual benefit and a real benefit. Every product has some real benefits and perceptual benefits. For example, in the case of a sports bike, the real benefit could be having a speedy ride on the roads and the perceptual benefit …

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NeuroMarketing

On By bsaikrishnaIn Consumer Behaviour, Marketing, Psychology2 Comments

I love you Rasna

On By bsaikrishnaIn Advertising, Brand Management, Business, Consumer Behaviour, Marketing, Psychology4 Comments

In 1970's, people used to have sqashes in their freezers and they used to serve it chill to guests at home. A large amount of the squash is Sugar, which accounts to sixty percent of the cost. So, a keen observer thought of transferring the sugar costs to the end consumer and deliver the product at a very cheap price …

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Should Kodak create a new brand ?

On By bsaikrishnaIn Brand Management, Business, Consumer Behaviour, Psychology2 Comments

Kodak reminds the consumers of the small yellow boxes of film. The consumer doesn't perceive the latest digital technologies when he sees the image of Kodak. It is because Kodak had too much success in the era of the non-digital photography market. Its success began to become its failure. As Kodak is so successful with its own formula, it was dithery in its decision …

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A Brand is a human perception.

On By bsaikrishnaIn Brand Management, Business, Consumer Behaviour, Psychology6 Comments

Perception may happen in many ways, communication is just one way to perceive something. The difference between perception and communication is: Perception is the subjective feeling that comes as a result of the objective communication. Communication is objective, whereas perception is subjective. Perception depends upon various factors such as background of the individual, psyche, economic …

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Every smoker is a marketer

On By bsaikrishnaIn Business, Marketing, Philosophy, Psychology7 Comments

A smoker is extremely loyal to his brand. A smoker feels that the brand resembles him and he acts as if he resembles the brand. One of the biggest advantages with tobacco companies is it has a process of network marketing for free. Most of the people who smoke would've been taught how to smoke …

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The Advertising Train

On By bsaikrishnaIn Advertising, Brand Management, Business, Consumer Behaviour, Marketing, Psychology2 Comments

Each time you hear a start-up story, you will say 'Shit!! I got this idea some time back'. If this happens to you, don't worry you are not alone. This happens to all those wannapreneurs. We all travelled in Indian Railways, and at some time of our travel we all checked out some ads like …

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Intelligence and Passion

On By bsaikrishnaIn Philosophy, Psychology6 Comments

For all people there are two primary views of their life. One is the way they see themselves, and the other is how the 'rest of the world' sees them. Ofcourse, in this "rest of the world" there will be many people who have different opinions about you. Intelligence Let the way you see yourself …

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