In this blog we shall discuss how GDP is calculated and why GDP growth is a myth. GDP = Production * Price per unit Let us suppose a country A produces 5000 tractors per year and nothing else. Let us suppose it takes 25000 rupees to produce one tractor. GDP = 5000 * 25000 Now, …
Manufacturing Challenges in India
I've read this article in Electronics Bazaar magazine and I thought it would be good to share some of the insights here. The world today sees India's economy growing into what's expected to be one of the biggest global economies by mid-century. Although India is still viewed by manufacturers as an economy where the risks …
Customer Perceived Value – The base for your pricing strategy
Pricing is one of the linchpins of marketing strategy and success. Marketer's need to get their pricing strategy right and it is always a big challenge to understand which price is the right for both my customer and me. Marketeers should understand how customers perceive value, because it is the value that is the ultimate …
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Customer Equity
Customers produce a stream of revenues - either short-term or enduring or flat or growing with time. There is a real economic cost associated with these cash flows: the cost of acquiring, retaining and developing (ARD) customers and their revenue streams. The difference between revenues and cost of ARD is the customer equity. Customer equity …
Porter’s five forces and value-chain analysis
Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. The five forces of competition according to Porter are: - Threat of substitutes …
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Cement market in South India
Cement players continue to face tough times in South India. Reduced state government spending on infrastructure projects, surplus capacity, rising input costs, and early monsoon this year have all made life tough for the Cement players. India Cements and Madras Cements, the largest and the fifth largest producers in the south have had a tough time this …
Education market in India
The growth prospects for education services in India, egged on by the government initiatives are looking very positive. Multimedia education is penetrating at rapid pace into the classrooms, with latest innovative teaching solutions. There are around 11 lakh schools in India, among which 8 lakh are government schools and 3 lakh are private schools. In …
ITC completes 100 years
ITC is today the leading FMCG marketeer in India, the clear market leader in the Indian Paperboard and Packaging industry, the second largest hotel chain and a leader in establishing new benchmarks in Responsible Luxury, as well as the country's foremost agri-business player pioneering rural transformation through its pathbreaking e-Choupal initiative. One of ITC's most …
Inflation and its affect on the FMCG industry
The last few years were a golden period for the FMCG industry. The economy was growing at a faster rate, imput prices were low, and inflation was low. This year the food inflation is very high around 12%, and the raw material cost has increased upto 15 to 20 percent compared to last year. The …
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The Rise and Fall Cycle
From the 15th to 18th century, China and India controlled almost half of global trade. This pattern continued till India became a part of the British empire, in the 19th century and Chinese trade became increasingly controlled by those who controlled the sea routes - England, France and the US. India became independent and China …
The Leader
This is one of the best movies I've ever seen. The scene is very touching and you really cry when the old man talks. It describes the difference between a Leader and a Politician. I just love this movie.
Qualitative Market Research – Book Review
The Book: Qualitative Market Research by Wendy Gordon and Roy Langmaid About the Authors: Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. Roy Langmaid is one of Europe’s leading consumer psychologists and Wendy Gordon is the co-founder of brand consultancy The Fourth Room. One of the authors has a psychology degree, and …
How Media Measurement Works ?
Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press …
Socio-Economic Classification NRS
SOCIO ECONOMIC CLASSIFICATION (SEC) - NRS 2005 The Market Research Society of India categorises socio-economic groups based on both occupation and education of the chief wage earner of the household. These eight classes are A1, A2, B1, B2, C, D, E1, and E2. A1 is the uppermost socio-economic class and E2, the lowest. HOUSEHOLD DISTRIBUTION …
Pharma in India
India's pharmaceutical industry has been growing at record levels in recent years but now has unprecedented opportunities to expand in a number of fields. India's leading drug manufacturers are becoming global players, utilizing both organic growth, through the gradual development of their business, and mergers and acquisitions (M&A) as they seek to boost their presence …
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