Similarities between Brick & Mortar Stores and Online Retail

It is a common misunderstanding that online retailers don't have major costs as brick & mortar stores do and therefore they don't need to have higher margins than the brick&mortar counterparts. However, online retailers do have high costs and they provide every consumer-experience option that a brick & mortar store provides. The below is a …

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5 Sources of Power in Organizations

  People in various positions in an organization exercise power or influence in varied ways. There are various ways an individual exercises his/her power over others in an organization. Legitimate Power Legitimate power is also known as positional power. It's derived from the position a person holds in an organization's hierarchy. Job descriptions, for example, …

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Why we develop fight or flight or procrastinate even in simple situations in life?

Belonging is an essential biological need for all human beings. We are designed in such a way that if we feel left out from our desired ‘group’ or from a person we want to be connected with then we biologically with an uncontrollable intention go into a self-destructive state that might include a self-destructive narrative …

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Genes, Neurons, and Circuits: The Molecular Building Blocks of the Brain

https://www.youtube.com/watch?v=ctCzreJqouA The above video helps us to understand what are the building blocks of our brain and how do they influence our behavior. I would say a must watch! Also, refer the below video for an understanding on how various human states of expression are defined in the neurochemical world. https://www.youtube.com/watch?v=0ZF2z7qKgME  

The Diderot Effect: Why We Want Things We Don’t Need?

This article was originally written by James Clear at https://jamesclear.com/diderot-effect  The famous French philosopher Denis Diderot lived nearly his entire life in poverty, but that all changed in 1765. Diderot was 52 years old and his daughter was about to be married, but he could not afford to provide a dowry. Despite his lack of wealth, …

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Flipkart Big Billion Day 2018 Television (TV) Deals – How to get the best value deals? (BBD and GIS)

It is the festive time of the year again in India and like every October we are going to see a huge e-commerce sales season in the form of Flipkart Big Billion Days and Amazon Great India Sale. In this post, we will talk specifically about Flipkart Big Billion Days and the expected offers that …

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Ecommerce Selection – How to get it right?

In retail, getting the selection or assortment right is a continuous pursuit in response to the changes in the market and is driven by both a quantitative and qualitative understanding of the category and, therefore, there is no clear science to it. A category should maintain a constant selection pipeline to drive customer value. Selection …

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