Industry estimates show that furniture market has an overall market size of Rs.120,000 crores and home decor and utilities is at Rs.130,000 crores. According to a Redseer Consulting report, by 2020, India’s furniture industry is expected to grow to $35 billion, with the online section being worth about $700 million. The Indian furniture market has grown …
Indian Online Furniture – Rent or Buy
Renting vs. buying furniture is the same argument as op-ex vs. cap-ex. When does renting make sense? When you are sure that you will only use it for less than a year When you are sure that you would want different furniture in about a year's time or less When you want additional furniture for …
The Consumer journey on an ecommerce app (Home->CLP->PLP->PDP->Cart)
We all read about marketing or consumer journey funnels in school. Ecommerce apps too have a unique consumer journey from clicking the app and entering the home page to category listing page to product listing page to product detail page and then the cart. In today's world of progressive web apps (link) there is no …
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Safety Stock & Re-order points – simple explanation
Safety stock is the additional number of units of stock held by a company to mitigate several market risks. Without safety stocks, the company could have negative customer experience, lost revenue, lost market share and long-term customer value. However, a higher safety stock strains the organization in the form of higher working capital requirement. Safety …
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Top 3 Dale Carnegie Quotes
Here are my top 3 quotes by Dale Carnegie 1) “It isn’t what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it.” Dale Carnegie Quotes Our ability to change our perception means we have the ability …
Your fear of looking stupid is actually making you look stupid! – by Benjamin Hardy
This article was written by Benjamin P. Hardy and the original link to the article is here. I loved this article and hence posting it here. According to psychological research, the greatest emotional need is security. Who doesn’t want to be liked? Yet, trying to be liked and living in alignment with your goals and values …
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Furniture Rentals Customer Segments: Who is renting it? And are they profitable customers?
Once you own something, disowning it is not as easy as it sounds. I have an old laptop, water filter, bookshelf and an old air-conditioner which I don't use willingly but I still own them. So, why don't I sell them out - because selling out isn't easy! You just won't throw out your old …
Top 9 online furniture rental websites/companies in India
The Indian online furniture rental market, including furniture, home decor, and appliances, is estimated to be a $1.5 to $2 Billion market by 2020. This is only a fraction when compared with the overall furniture market size of close to $32 Billion. With millennials increasingly becoming mobile in the way they live and work, renting furniture …
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MFN vs FBA vs 3PL – Different types of Amazon sellers
There are broadly two types of sellers on Amazon distinguished by the delivery models. One set of sellers stock their inventory in Amazon warehouse and list the product on the website and, as and when there is a customer order, Amazon will directly ship that product to the customer from Amazon's warehouse. This model is …
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Living Room Sofa – Sample breakdown costing of a six seater and a three seater sofa in India
Below are all the various components that go into a sofa. This gives a better idea of the break-down of the costing when you're in the market to buy one next time, helping you understand your purchase and the cost in a better way. The below costing is an example in Indian Rupees for a …
Intention vs. Action – which is more important?
As humans, we are emotional animals and therefore we always assess the intentions of people in our daily lives. A small collision on road, a person jabbing in the train, a slip of ball out of hand from a player, etc. are all examples where we take a judgment on what was the intention behind …
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ROI of a distributor or supplier – business turnover, margins and rotations (in e-commerce and FMCG)
Retail excites me a lot because it is a simple business of buying and selling goods and yet it covers almost every complexity under the sun. It has a complex supply chain from raw material to finished goods, yet seeming so simple and convenient when we add items to our shopping cart in offline and …
Hypothesis Testing with Controlled Experiments: Computing P-value using Z-statistic
A very educative article from Juned. Link to the original article - https://fakeprofessor.com/2018/03/31/hypothesis-testing-with-controlled-experiments-computing-p-value-using-z-statistic/
EOQ: How much inventory to buy? – to stock or not to stock that inventory
Retail Managers are responsible to ensure stock availability to customers by replenishing stocks regularly. At the same time, they are also responsible for profitability of their category or division, leading to questions on - whether we should carry that product and how much inventory should we carry on hand? This is where it gets interesting. …
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A primer on the picture and sound technology behind your television
No matter what your preference is in terms of brand or size, picture quality and sound quality are the two most important parameters for a good TV viewing experience. In this post, we will get an understanding on how to evaluate picture quality and sound quality of your TV. Understanding Picture Quality The quality of a …
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Credit Card, Bajaj EMI card penetration in India and the top credit cards in India
By the end of Mar 2016, India had 24.5 million credit cards and 661 million debit cards in operation (not issued). The total number of transactions on credit cards grew by 27% while it rose by 48% for debit cards for the year ending March 2016. In March, total number of transactions through credit cards …
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