Brand Management is a classic example of markets have changed into consumer-driven markets. Today, brand managers face a lot of market fragmentation, market realities, and competition. The Brand Managers are under pressure to leverage upon the brand assets because of higher costs of creating new brands, although this is dependent upon your brand strategy which …
Wal-Mart pricing
In mid-1999, Wal-Mart had 2,435 big-box discount stores in nine countries selling everything from Barbie dream homes to handbags and Prodigy CDs. The recipe that made Wal-Mart the largest retailer in the world, hauling in $ 137 billion in sales in 1998, is very straightforward. First build stores two to three times the size of …
The IMF and the World Bank relations to Neoliberalism
Neoliberalism “refers to the policies and processes whereby a relative handful of private interests are permitted to control as much as possible of social life in order to maximize their personal profit.” The major beneficiaries of neoliberalism are large trans-national corporations and wealthy investors. The implementation of neoliberal policies came into full force during the …
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Free Trade Warehouse Zones (FTWZs) and GST
The Government of India has allotted special zones called Free Trade Warehouses to promote trade. The advantage with these warehouses is companies can store there stock in these warehouses and can pay the customs duty only when they actually pull the stock out of the warehouse. For example, the a major petroleum corporation in Rajahmundry …
Brands and Branding
What is a Brand? The names Tata, Nokia, Google and many others are one of the biggest brands in the world. So what really is the name Tata or Google is? Is it just a name or more than that? I define Brand as ‘a network of experience’. Let us understand brands with the example …
Everybody is a brand
A brand is a human perception and perception cannot be created it can only be influenced. It is people who created brands, and brands make promises. Most people think a brand is a logo. A brand is not a logo, it is the experience and your perception of that experience. Even if there are no …
We’re born unequal
We're born unequal and any veil of equality or inequality still treats us unequally which cannot make everyone happy. The world is the symbol of our heart. This is how our selfishness evolved and it is not the mistake of any particular idealogy. Enjoy this video on Neoliberalism.
Protect from unfair competition, but not from healthy competition
If there is no exchange or trade, every country has to reinvent the wheel on its own. Every country has to come up with its own inventions and completely relive all that has been lived by other countries like The United Kingdom. Imagine every country inventing a new computer on its own. This is what …
Continue reading Protect from unfair competition, but not from healthy competition
Logistics is the key for retail growth in India
The retail sector in India, both organised and unorganised, is set to grow at a rapid pace over the next few years. Retail India is currently ranked as the fifth larest globally, contributing to over 5% of the country's GDP. India has also been ranked as one of the most attractive investment destinations in retail …
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Glass market in India
Glass is best packaging material in preserving taste, aroma, and nutritional values of the food. Glass is environment friendly and has tremendous growth opportunities in India, as India is one of the fastest growing economies in the world. The size of the glass industry in India is around $2.5 billion, out of which the container …
How and Why did paper money start?
People had some mutual requirements and started to exchange commodities. Two people exchange some quantities of wheat and rice as they wish to eat both. If they decide that the demand for rice is double that of wheat, they will come to an agreement that for every two Kgs of wheat, one Kg of rice …
Re-Segmentation
In my view, segmentation is one of the most important concepts in Business and Marketing. Segmentation is about identifying a definable group of people or organizations that share a common set of needs in a common context. It sounds pretty simple, as it is nothing more than clustering people's needs, but this task can be …
Textile & Apparel (T&A) industry in India
The Textile and Apparel (T&A) industry in India is a major contributor to the GDP, exports, employment and foreign exchange earnings. It contributes about 14% to the industrial production, 4% to the GDP and 17% to the country’s export earnings. It is also the second largest provider of employment after agriculture, providing direct employment to …
Why are you as intelligent as your paycheck?
Every person has some intelligence. As you all know, it doesn't matter how intelligent you're what really matters is how you use your intelligence. Now, people use their intelligence in different ways. Some use their intelligence to earn more money, some to learn more, some to create something, some to change lives and society. Now, …
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GSK planning to launch its rural drink
Chennai, Oct 6 (IANS) GlaxoSmithKline Consumer Healthcare will decide on its rural drink, Asha, after reviewing the results of the test marketing activities in Andhra Pradesh and Karnataka. 'Asha is targeted at the rural market. It is being test marketed in Andhra Pradesh and Karnataka. We will review the test market results and take a …
How consumers think of prices in retail
Research has proven that consumer doesn't think about price in a linear manner about the MRP. In fact, when the consumer walks into a retail store he has some standard items based on whose price he decides whether the store is expensive or not. Consumers when they walk into a store will have a perception …
Urban Consumer Markets in India
The heterogeneity that characterizes the modern Indian consumer has created a maze that marketeers would like to unravel inorder to target their products and services precisely. In this blog, we see the analytics presented by Indicus Analytics on the various facets of urban consumers, across geographies and socio-economic groups. Despite visible growth in rural markets, …
Lifebuoy – Swasthya Chetna
Developing markets such as India are an important source of growth for Unilever. The company is adopting unique marketing approaches to increase consumption of its products in these regions, positioning itself as an ethical brand that benefits wider society. Unilever’s Lifebuoy ‘Swasthya Chetna’ (‘Health Awakening’) campaign is one example. This educates people on the importance …
HBS Case Studies to read
Some of the case studies which are a must-read for every marketer: 1. Marketing Myopia There is a reason for this being the first in this list. This is a revolutionary article on Marketing written by Theodore Levitt. This article made him world-famous and the father of modern marketing. This is one of my favourite …
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