IDEA Cellular, India’s third largest mobile operator today announced that it has received an overwhelming response for its 3G Mobile and Data Services in Kerala telecom circle. The company has added over 2 Lakh 3G subscribers in Kerala where services were introduced just two months ago. IDEA Cellular today also announced the launch of its …
Positioning
Positioning of a product is how do you intend the consumer to perceive your product. It is to understand where and for what do you want to stand in the consumer's mind. After segmenting a market and then targeting a consumer, next step will be to position a product within that market. It refers to …
Link between SCM and Finance Management
In many companies, financial, information and physical flows are often not synchronised. Managers take ecisions from an operational or financial point of view and do not recognise the impact of supply chain management on financial performance or vice versa. Growth, profitability and capital utilisation are better optimised through information, financial and physical supply chains integration. …
10 commandments of successful investing
Let me unveil the 10 commandments of successful investing today. These commandments strictly followed can make you a successful investor; make you richer. The successful legendary investors like Benjamin graham, warren buffet have followed these principles. So why not you…? 1) Decide your investment strategy and stick to it: An investor may invest in SIP …
Coca-Cola: 125 years and 1.7 billion drinks per day
On May 1886, Coca-Cola sold its first bottle in Atlanta, Georgia. This month the beverage major completed 125 years of happiness and refreshing customers worldwide. There are set of events done by Coca-Cola across the globe to celebrate this event. Apart from generating some buzz, these events will be remembered as some of the best …
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Cigarettes in India
Following are the different types of cigarettes in India: Longs Cigarette Length: 90mm, 102mm Brands present: More, Virginia Slim King Size Filter Tip (KSFT) Cigarette Length: 84mm Brands present: Wills Classic, Gold Flake King Size (Premium) Mini King Size Filter Tip (MKSFT) Cigarette Length: 76mm Brands present: Navy Cut; Because of only Navy Cut this …
ASCI: a watch-dog or a pet-dog?
The Advertising Standards Council of India (ASCI) was established in 1985 with the support of all the sectors connected with advertising – advertisers, ad agencies, media, PR agencies, market research, and consulting companies, to promote responsible advertising, thus enhancing public’s trust in advertising. The ASCI has a Code of Self Regulation in Advertising which is …
Gap between theatrical release and TV premiere is shrinking
Star India Pvt. Ltd has picked up the television broadcast rights for Shah Rukh Khan super-hero movie Ra.One, which is currently set for an October release. The company didn’t say how much it paid for the movie rights to one of the year’s most highly anticipated films, but it reflects the aggression with which TV …
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Performance = Potential – Interference
This blog post comes after a wonderful session by Mr. Prem Kamath, an IIT-IIM alumnus and with over 32 years of experience with HUL. I felt there is a lot of meaning in this equation and I thought I would share the thoughts and discussions behind it. Both the parameters in the above equation are …
Brands – Emotional Benefits vs Self-expressive Benefits
There is a big difference between feeling rugged when wearing Levi’s jeans and expressing the strong, rugged side of you by wearing them. The differences between the two can be important. Brands essentially deal with different kinds of benefits. An identity that is based on intangible associations or brand personalities provides the brand with more …
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What’s happening in Online India?
The Nielsen Global Online Shopping Report looks at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. More than eight out of ten Indian online consumers plan …
How is EMI calculated?
How is EMI calculated? The Equated Monthly Installment (EMI) of a loan is calculated according to the following formula. EMI = (P x i) (1+i)^n / ((1+i)^n) - 1 Where, P is the loan amount i is the monthly interest rate (i.e. the yearly interest rate divided by 12) n is the loan tenure in …
Samsung releases inexpensive 3G handset
Samsung wanted to kill the perception that 3G means expensive handsets. The TVC focusses on hi-speed 10x, downloading, watching TV, and video calling.
Inequality and the hidden role of ‘Chance’
I always observed that many people cry about the world. Some people complain about the inequality in the world, and some people do their bit to bridge the gap. A few years ago, I was also one of them who were deeply thinking about the existing inequality in the world. A lot of my thinking …
Structure of an Ad agency
All advertising agencies have four basic teams and they are: Client Servicing Account Planning/Strategic Planning Creative Production Client Servicing people are the first point of contact in an agency for the client. They interface between the Client and the other internal teams. Client Servicing people are given briefs by the clients. They understand what the client’s …
Strategy – Mission & Vision
People say organizations should have Mission statement, Vision Statement, etc. I say everything boils down to only one word - Purpose. To better understand these things, I took a small example of a person who wants to shift his career from IT to Marketing. Let us see these things from his perspective: MISSION - Why does …
Why the clock says 10:10?
This is a question that all of us ponder on at some point of time. There is one famous answer, which is that the watch-makers want you to smile. They want people to remember that they should smile and look at their watch. I was also quite satisfied with this answer before. But, the actual …
Help your audience understand your presentation
Marketers revolve around customers, insights, plans, and strategies. No matter who you are in business, you always attend or deliver presentations. With some experience of delivering and attending presentations, I thought of sharing some of my learnings here for the benefit of others and myself. I happen to attend and deliver some marketing presentations and …
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