"Our attitude toward life determines life's attitude towards us." - John N. Mitchell " It’s not what happens to you that determines how far you will go in life ;it is how you handle what happens to you. " - Zig Ziglar Oh great! I got it. From tomorrow morning, I will have a positive outlook towards …
Online Travel booming – comScore
In July this year, comScore released a report - State of the Internet with a focus on India. Indians are increasingly using the web for their everyday requirements and it is becoming more and more important for brands to have their presence online. Some of the key findings from the report: India has around 73 million Internet …
Deodorants and the launch of ‘Sure’
According to newspaper reports, deodorants and fragrances market in India is more than Rs. 10,000 million in 2010. No one could have imagined that deodorants would become such a huge market in India. It required a monumental marketing effort to convert people from an old to a new way to meet a primary human need. …
Myntra.com
Myntra.com is currently among the top e-commerce companies in India. Recently, they started above the line (ATL) advertising with the television commercial(TVC) below. As most of us know, if you have the pockets, a TVC is probably the best way to create awareness of your brand in India. Myntra.com TVC on air Going on TV …
Cash & Carry retail in India
Cash and carry is a membership based retail store selling limited SKUs in bulk packs. Cash and carry has a membership requirement. Customers are usually members of the club and pay an annual fee in order to continue their membership. It is not like any other retail outlet where in one can go and buy …
A to B and B to A marketing
In marketing, there are two fundamental principles called Attitude to Behaviour (A to B) and Behaviour to Attitude (B to A) marketing. In A to B marketing, you target and change the attitude of the consumer first, so that the change in the attitude may result in a desired change in the behaviour. For example, …
Impact of FSA on the FMCG companies
The new flagship programme from the UPA government is the Food Security Act (FSA). The scheme proposes to provide BPL families with 25kgs of grain (Rice & Wheat) per month at Rs. 3 per kg. This is a bold step towards right to food for the poor. Two major problems with this act now are: …
Tata Steel trying to regain its corporate equity
Over the last decade, Tata Steel has lost its equity within the Tata Group of companies. There was a time when every engineer in India used to aspire to work for Tata Steel. Tata Steel was once the dominant company among the Tata Group, but in the last decade it was overshadowed by Tata Consultancy …
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Surrogate Advertisements
In most countries, alcohol and tobacco advertisements are banned. So, companies use a strategy which is to embed the brand of alcohol or tobacco in some other product and advertise that product. This is called as Surrogate Advertising, where the advertisement ostensibly advertises some other brand. For example, a whiskey brand does surrogate advertisements of …
Vodafone Webstore
Vodafone has introduced a new bench mark in the telecom space by introducing a one of a kind self help feature on Facebook named as Vodafone Webstore it features all the services required by customers on a day to day basis. Now coming to the main point of why such an initiative. Well Vodafone wants …
Indian Telecom Industry
About 875 million subscribers are now part of Indian Telecom story. Estimated Population of India as per Census is at 1.22 billion population surviving on less than 1 Dollar a day from this comes to around 450 billion. If we take into account the poverty statistics from the official data, the 400 million balance population …
Brand Activations – An entertaining interaction for the consumer
A visit to any mall and you see it is filled with the in-mall activations and the in-store activations. Brand Activations are catching up fast and becoming a serious BTL activity for the marketers and it is no more only for the awareness, PR and couponing. It is fast becoming an important weapon in marketing …
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FMCG Distribution Network
The typical chain for a grocer store FMCG product will be: Manufacturing plant -> Company Ware House -> Regional Ware House -> Regional Stockist or Depot -> Super Stockist or Depot -> Stockist/Depot -> Distributor -> Retailer Main Godown -> C&F Agents/Super Stockists -> Distributors as per the territories -> Wholesalers/Retailers So, the retailers either …
Problems because of mother brand endorsement
Mouthwash was relatively a new category and it was primarily driven by Medical Shops channel, as the consumers generally used to use Mouthwash only when prescribed by the dentists for some medical conditions. Colgate being a pioneer of the oral category, had the challenge to create consumer pull to this category and the brand. Colgate …
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Managing the VC
The following is a nice article from The Economic Times on start-up and fund-raising. I thought it would be a good article for all the start-up buddies here. To raise risk capital from a private equity or venture capital investor marks a high point for most start-up companies . It sets to rest one of …
Mobile apps – high potential and low entry barrier
The following article is the secondary research of various articles on the web regarding the mobile app business and development. So, it may contain some snippets of various articles. Thank you and enjoy the article. App-making is an idea-intensive and not a capital-intensive business, small outfits can make it big – a perfect fit for …
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Importance of IMC
To best reach today’s consumers, both in and out of the store, companies have to focus on integrated marketing communications that include a mix of traditional and new media as well as creative promotional activities. Shopper marketing program, which focuses on in-store behaviour, is another way of identifying ew growth opportunities for the company and …
Brand development vs. Brand building
Brand development This is about creating exciting and compelling visions for our brands and developing plans across the full marketing mix. It includes brand communications, innovation and renovation as well as channel-specific propositions. Brand building Here we translate those visions into a local market context, plan practical activity and make sure those plans are executed …
Big Mac Index
The Big Mac Index is published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. It "seeks to make exchange-rate theory a bit more digestible". The …
Brandalyzer 
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