Furniture E-commerce Marketplace – The Four Major Challenges

It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …

Continue reading Furniture E-commerce Marketplace – The Four Major Challenges

E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …

Continue reading E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

Cost of Capital and IRR, Explained!

When you take a loan, you pay an EMI for the loan at a specific rate of interest, which is the bank's rate of return. Similarly, when you invest in a home and lease it to a tenant, the returns you get are the monthly rent and the final underlying asset value. So, each investment …

Continue reading Cost of Capital and IRR, Explained!

Laundry Machines Needed To Start a Commercial Laundry in India

This article was contributed to Brandalyzer by Austine D'Souza. Austine is a co-founder of a Lonavala based laundry startup and has successfully run the business for 4 years. He works at IIT Bombay currently, and blogs on machine learning at http://www.zerosnones.net. As seen in the previous article, the laundry machines that are used for B2C and …

Continue reading Laundry Machines Needed To Start a Commercial Laundry in India

Laminate vs. Veneers and Plyboard vs. MDF vs. Particleboard

Not every furniture that is in brown color is made of actual wood! Don't make this mistake especially if you are in the market to buy furniture. At a broad level, wood comes in three categories - solid-wood, soft-wood, and wooden boards. Solid wood formats are teak, rosewood, mahogany, beech, oak, mango wood, etc. Soft-wood …

Continue reading Laminate vs. Veneers and Plyboard vs. MDF vs. Particleboard

Top 9 online furniture rental websites/companies in India

The Indian online furniture rental market, including furniture, home decor, and appliances, is estimated to be a $1.5 to $2 Billion market by 2020. This is only a fraction when compared with the overall furniture market size of close to $32 Billion. With millennials increasingly becoming mobile in the way they live and work, renting furniture …

Continue reading Top 9 online furniture rental websites/companies in India