Monetary and Fiscal Policy during Covid19

It is now very clear that the economic impact of Covid19 is going to be far greater than anything that we've seen in the last fifty years, and far greater than the 2008 global financial crisis. People who are poor and middle-class are going to be the most hit in this situation world-wide especially in …

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Furniture E-commerce Marketplace – The Four Major Challenges

It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …

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E-commerce Marketing Touchpoints, Channels, Funnels and Attribution

Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …

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Cost of Capital and IRR, Explained!

When you take a loan, you pay an EMI for the loan at a specific rate of interest, which is the bank's rate of return. Similarly, when you invest in a home and lease it to a tenant, the returns you get are the monthly rent and the final underlying asset value. So, each investment …

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Laundry Machines Needed To Start a Commercial Laundry in India

This article was contributed to Brandalyzer by Austine D'Souza. Austine is a co-founder of a Lonavala based laundry startup and has successfully run the business for 4 years. He works at IIT Bombay currently, and blogs on machine learning at http://www.zerosnones.net. As seen in the previous article, the laundry machines that are used for B2C and …

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Laminate vs. Veneers and Plyboard vs. MDF vs. Particleboard

Not every furniture that is in brown color is made of actual wood! Don't make this mistake especially if you are in the market to buy furniture. At a broad level, wood comes in three categories - solid-wood, soft-wood, and wooden boards. Solid wood formats are teak, rosewood, mahogany, beech, oak, mango wood, etc. Soft-wood …

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