It is now very clear that the economic impact of Covid19 is going to be far greater than anything that we've seen in the last fifty years, and far greater than the 2008 global financial crisis. People who are poor and middle-class are going to be the most hit in this situation world-wide especially in …
Tag: India
Furniture E-commerce Marketplace – The Four Major Challenges
It is now clear that India has two large online marketplaces, Amazon and Flipkart, with Paytm and Snapdeal losing steam in the last five years. All these platforms have largely grown in size with electronics being the major contributor and the primary reason for the consumer-pull (with discounts on top brands). Electronics, followed by other …
Continue reading Furniture E-commerce Marketplace – The Four Major Challenges
E-commerce Marketing Touchpoints, Channels, Funnels and Attribution
Rarely will a buyer click your advertisement, fill in the details, read a blog post, then purchase your product in one single continuous journey; the journey is just not that linear. Customers evolve w.r.t. their awareness, trial, usage and brand/product loyalty across time and across devices and platforms. Therefore, how you want to develop a touchpoint …
Continue reading E-commerce Marketing Touchpoints, Channels, Funnels and Attribution
Cost of Capital and IRR, Explained!
When you take a loan, you pay an EMI for the loan at a specific rate of interest, which is the bank's rate of return. Similarly, when you invest in a home and lease it to a tenant, the returns you get are the monthly rent and the final underlying asset value. So, each investment …
Working Capital Funding for Retail Businesses
Retail is a capital-intensive business, and with large retail players constantly expanding their market footprint, smaller retailers are always in a need to expand into new products, categories and aggressive customer acquisition to build turnover. Dealing with difficult suppliers, uncompromising consumers shifting to competitors every second is making managing working capital increasingly difficult for small …
Continue reading Working Capital Funding for Retail Businesses
Laundry Machines Needed To Start a Commercial Laundry in India
This article was contributed to Brandalyzer by Austine D'Souza. Austine is a co-founder of a Lonavala based laundry startup and has successfully run the business for 4 years. He works at IIT Bombay currently, and blogs on machine learning at http://www.zerosnones.net. As seen in the previous article, the laundry machines that are used for B2C and …
Continue reading Laundry Machines Needed To Start a Commercial Laundry in India
Laminate vs. Veneers and Plyboard vs. MDF vs. Particleboard
Not every furniture that is in brown color is made of actual wood! Don't make this mistake especially if you are in the market to buy furniture. At a broad level, wood comes in three categories - solid-wood, soft-wood, and wooden boards. Solid wood formats are teak, rosewood, mahogany, beech, oak, mango wood, etc. Soft-wood …
Continue reading Laminate vs. Veneers and Plyboard vs. MDF vs. Particleboard
