A visit to any mall and you see it is filled with the in-mall activations and the in-store activations. Brand Activations are catching up fast and becoming a serious BTL activity for the marketers and it is no more only for the awareness, PR and couponing. It is fast becoming an important weapon in marketing …
Continue reading Brand Activations – An entertaining interaction for the consumer
The typical chain for a grocer store FMCG product will be: Manufacturing plant -> Company Ware House -> Regional Ware House -> Regional Stockist or Depot -> Super Stockist or Depot -> Stockist/Depot -> Distributor -> Retailer Main Godown -> C&F Agents/Super Stockists -> Distributors as per the territories -> Wholesalers/Retailers So, the retailers either …
Mouthwash was relatively a new category and it was primarily driven by Medical Shops channel, as the consumers generally used to use Mouthwash only when prescribed by the dentists for some medical conditions. Colgate being a pioneer of the oral category, had the challenge to create consumer pull to this category and the brand. Colgate …
Continue reading Problems because of mother brand endorsement
The following is a nice article from The Economic Times on start-up and fund-raising. I thought it would be a good article for all the start-up buddies here. To raise risk capital from a private equity or venture capital investor marks a high point for most start-up companies . It sets to rest one of …
Let me unveil the 10 commandments of successful investing today. These commandments strictly followed can make you a successful investor; make you richer. The successful legendary investors like Benjamin graham, warren buffet have followed these principles. So why not you…? 1) Decide your investment strategy and stick to it: An investor may invest in SIP …
Following are the different types of cigarettes in India: Longs Cigarette Length: 90mm, 102mm Brands present: More, Virginia Slim King Size Filter Tip (KSFT) Cigarette Length: 84mm Brands present: Wills Classic, Gold Flake King Size (Premium) Mini King Size Filter Tip (MKSFT) Cigarette Length: 76mm Brands present: Navy Cut; Because of only Navy Cut this …
The Nielsen Global Online Shopping Report looks at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors that come into play when they are trying to decide how to spend their money. More than eight out of ten Indian online consumers plan …
How is EMI calculated? The Equated Monthly Installment (EMI) of a loan is calculated according to the following formula. EMI = (P x i) (1+i)^n / ((1+i)^n) - 1 Where, P is the loan amount i is the monthly interest rate (i.e. the yearly interest rate divided by 12) n is the loan tenure in …
Colgate has come up as one of the most resurgent brands in the Indian market. The brand covers massive market in terms of volume in toothbrush and toothpaste sales. Colgate is one of the top performers in its category. But with new players entering the segment, Colgate has been resurgent and is ready to face …
The planogram is a visual diagram, or drawing, that provides in detail where every product in a retail store should be placed. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show on which aisle and on what shelf an item is located. A planogram …
If there is no exchange or trade, every country has to reinvent the wheel on its own. Every country has to come up with its own inventions and completely relive all that has been lived by other countries like The United Kingdom. Imagine every country inventing a new computer on its own. This is what …
Continue reading Protect from unfair competition, but not from healthy competition
The retail sector in India, both organised and unorganised, is set to grow at a rapid pace over the next few years. Retail India is currently ranked as the fifth larest globally, contributing to over 5% of the country's GDP. India has also been ranked as one of the most attractive investment destinations in retail …
Continue reading Logistics is the key for retail growth in India
Glass is best packaging material in preserving taste, aroma, and nutritional values of the food. Glass is environment friendly and has tremendous growth opportunities in India, as India is one of the fastest growing economies in the world. The size of the glass industry in India is around $2.5 billion, out of which the container …
People had some mutual requirements and started to exchange commodities. Two people exchange some quantities of wheat and rice as they wish to eat both. If they decide that the demand for rice is double that of wheat, they will come to an agreement that for every two Kgs of wheat, one Kg of rice …
I've read this article in Electronics Bazaar magazine and I thought it would be good to share some of the insights here. The world today sees India's economy growing into what's expected to be one of the biggest global economies by mid-century. Although India is still viewed by manufacturers as an economy where the risks …
Cement players continue to face tough times in South India. Reduced state government spending on infrastructure projects, surplus capacity, rising input costs, and early monsoon this year have all made life tough for the Cement players. India Cements and Madras Cements, the largest and the fifth largest producers in the south have had a tough time this …
The growth prospects for education services in India, egged on by the government initiatives are looking very positive. Multimedia education is penetrating at rapid pace into the classrooms, with latest innovative teaching solutions. There are around 11 lakh schools in India, among which 8 lakh are government schools and 3 lakh are private schools. In …
Media Measurement is first introduced in India in the 90's with television and readership surveys. Let us see the various concepts and terms involved in Media Measurement. Medium and Media Vehicle All the different platforms available will be the medium and the particular choice of programme will be the Media Vehicle. Medium: Press …
India's pharmaceutical industry has been growing at record levels in recent years but now has unprecedented opportunities to expand in a number of fields. India's leading drug manufacturers are becoming global players, utilizing both organic growth, through the gradual development of their business, and mergers and acquisitions (M&A) as they seek to boost their presence …
India is one of the most challenging markets in the world which fooled big marketers and companies across the world. We have over 1500 Gods segmented into 350 broad categories, and we have a God for every single day of the week. There are 9.5 lakh pan shops, 638,667 number of villages, 612 districts, and …
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